Attn: LIFE & ANNUITY AGENTS & IMOs

Get More Appointments From Leads You've Already Paid For!

before you buy another lead...

before you buy another lead...

FIX WHAT HAPPENS TO THE LEADS YOU ALREADY PAID FOR!

Instead of letting leads go cold, we architect and install a customized Relationship Engine that keeps the conversation going for 12 months or longer working quietly behind your existing lead sources, using personalized email and video to consistently keep you in front of prospects—building familiarity and trust, and demand for your most profitable products.
WE DO NOT SELL LEADS
***IMPORTANT***  
Works behind virtually any legitimate lead source where you have usable contact data and a lawful basis to communicate with the prospect.

WE DON'T SELL LEADS!

No new vendor required.  No new lead source required.

We build the system that helps you get more economic life out of the leads you're already buying.

Keep your digital leads. Keep your direct mail. Keep your live transfers. Keep running seminars. 

The Relationship Engine System is designed to sit behind the lead source—not replace it.

Why Are You Selling Insurance 
Like It's 1995?

Think about how your normal sales process happens right now...

You Spend Money Generating A Lead

You call. 

You email.  

Maybe you text.

You call again.

Maybe you leave voicemail.

Maybe you finally talk.

Your prospect says, “I'm interested, but I have to talk to my spouse."

You Put Them In Your Follow-Up File

You promise yourself you'll call them next month.

Yes, a monthly "just-checking-in" call is follow-up, but...

It's NOT Relationship Building

Then Monday comes.

New leads arrive.

Which leads are easier to call?

The old lead starts looking like wilted lettuce

Your time is limited, so you understandably spend it chasing somebody who looks more likely to buy today.

And the opportunity you already paid to acquire...slowly disappears.

But, your Prospect's Life Continues On 
Until Their Life Changes... 

But, your Prospect's Life Continues On 
Until Their Life Changes... 

Just like you said it might.

Maybe their parent dies.

Maybe the market drops.

Maybe they sell a business.

Maybe they finally experience the life event that makes your message relevant.

Your Prospect Is Now In Crisis

This stress weighs heavily on their mind.

How will this affect their retirement income and inheritance?

Once again, they begin responding to marketers proposing a solution to their problem.

But YOU Are No Longer There...

And you haven't really been there since the last call.

When your old lead looks like wilted lettuce, your prospect feels the same about their relationship with you.

Your lead didn't necessarily "die".

Your presence did.
what were you doing to create and deepen 
Your prospect relationship?
Maybe you're thinking, How can I "be there" to help my prospect if they won't answer the phone?

Maybe you're thinking the lead was "bad" or "weak" from the start, but...
Many prospects don't like to feel "chased"
All prospects know they have a problem, or they wouldn't have responded to the marketing.

This problem is super important to them, but they're uncomfortable engaging with strangers.

Which is why they need more time to get to know you.

Your problem is, you don't make money in the "getting-to-know-you" process.

You PAID To Create This Opportunity...

you only gave your prospect a few days to justify the investment, and then...

You replaced a legitimate "not yet" lead with a new lead. 

You Doubled Your Customer Acquisition Cost 
To Solve The Same Problem: Timing

The Relationship Engine automates familiarity, consistently positioning you as a thought leader in the prospect's mind because you're providing personalized education on the issues important to them, with every video they watch. 

The Relationship Engine is your lead protection policy. Never lose another qualified prospect.

This system gives every lead a year-long path back to your calendar, no matter where it came from.

Right Person.  Right Message. 

Wrong Time.

Wrong Time.

That's where good insurance leads have always gone to die.

Creating Revenue Requires The "Trifecta" Lead

Advertising 101 is getting the right message, to the right person, at the right time.

All legitimate insurance leads deliver on the first two; right message and right person.

The right person responded to marketing that offered a solution to their problem, which created the lead.

You have the right message because you provide a viable solution for their problem.

But, as long as life & annuity leads have existed...

 they've always gambled on the right time

The old purchase-a-lead-and-follow-up system is always betting your capital resources, time spent cold calling, time spent prospecting, and time spent following up on the hope that your prospect happens to be ready when you call.  
That's the "Right-Time" gamble.

Some Prospects Just Need Time

Some prospects won't make a move until they're in crisis.

Some prospects need to know, like, and trust you before they'll hand over their retirement savings.

Some prospects legitimately need to confer with their spouse before making a decision, that they aren't really motivated to make in the first place, which makes it easy to conveniently forget about you and their problem.

With every passing day since the last phone call...

The Agent/Prospect Relationship Widens

Your current follow-up system requires you to remember to call an increasingly stale-looking name for months. 

Since there's nothing happening in between follow-up calls, no relationship is budding, the distance between you and your prospect grows.

Until finally, they forget who you are.

But it doesn't have to be this way.
Now You Have A "Right Time" Conversion Layer
You already spent money finding the right person with the right message. Our system keeps you in front of your prospects, helping them, educating them, nurturing them, until the right time finally arrives.

Keep The Leads You're Already Buying

Let prospects really get to know you—before you ever meet.
Let prospects really get to know you—
before you ever meet.

Legitimate Leads Don't Die 
In A Month

You pay good money for every lead source you use...

and for the toothpaste where you squeeze every last bit out of the tube to get 100% of what you paid for.

Insurance leads cost way more than toothpaste. 

Why wouldn't you maximize the revenue-per-lead on every lead purchase?

When you put a "not now" or non-engaging lead into your follow up pile, most of your energy goes to chasing fresh new leads, hoping to find that trifecta lead; right person, right message, right time.

That's exactly what the insurance lead industry wants you to do. 

The Industry Has You Running On A Treadmill

But you're leaving A TON of money on the table. 

How many purchased leads are the right person, and the right message, but the right time is 3 months from now?

Or 6 months from now?

Maybe 8, or even 12 months from now?

How many of your trifecta lead sales were some other agent's "Wrong Time" lead first? 😬
But you're leaving A TON of money on the table. 

How many purchased leads are the right person, 
and the right message, but the right time 
is 3 months from now?

Or 6 months from now?

Maybe 8, or even 12 months from now?

How many of your trifecta lead sales were some other agent's "Wrong Time" lead first? 😬

Protect your lead investment 
the same way you protect client assets.

(and your oral health...)
It's time to maximize your revenue-per-lead.

Introducing the 
Relationship Engine

What Does A "Right Time" Layer Look Like?

The Relationship Engine stays useful and visible when you cannot. 

It teaches instead of chases and is consistently present.

Every email message points to the same Call To Action (CTA)...

"Schedule your complimentary consultation when you're ready"

This makes your prospect feel smarter, cared for, calm, and in control during the sales process.

This is a feeling they've never felt before.
You know Those same 10 Prospect Questions 
That You're Sick of answering? 
Only 10% of your prospects have the guts to ask them.

90% of your prospects are NOT asking these questions because they don't want to look stupid.

But with the Relationship Engine...

Your prospects are consuming your informational pre-sales content on their own time.

They're getting all the answers they were afraid to ask, in advance.

They're learning about problems they didn't know existed.

They're learning about solutions they didn't know existed.

They're learning without feeling pressure or like they're being "sold".

Most importantly, they're learning from YOU, and they're learning about YOU.

They're becoming comfortable with YOU.

The Relationship Engine turns "not now" prospects into future policyholders—without chasing.
Only 10% of your prospects have the guts 
to ask them.

90% of your prospects are NOT asking these questions because they don't want to look stupid.

But with the Relationship Engine...

Your prospects are consuming your informational pre-sales content on their own time.

They're getting all the answers they were afraid to ask, in advance.

They're learning about problems 
they didn't know existed.

They're learning about solutions 
they didn't know existed.

They're learning without feeling pressure or like 
they're being "sold".

Most importantly, they're learning from YOU, 
and they're learning about YOU.

They're becoming comfortable with YOU.

The Relationship Engine turns "not now" prospects into future policyholders—without chasing.

How Does It Work?

How Does It Work?

When you generate or purchase a lead it's entered into the Relationship Engine either automatically or manually. 

This triggers the system to begin the automated email sequence of personalized, "value bomb" video content. 
When you generate or purchase a lead it's entered into the Relationship Engine automatically or manually. 

This triggers the system to begin the automated email sequence of personalized, "value bomb" video content. 

You Don't Need To Know Anything 
About Digital Marketing...

Because the system is completely automated.

Your prospects consume this content on their own time.

Watching you educate them on their most pressing questions and concerns.

When your prospect is ready, your scheduler link is one click away.

The email open rates average 40%-70% 
because your prospects are learning

Most people are understandably skeptical about email marketing for one of three reasons:
  • SPAM/Phishing Campaigns:  The 0.5% open rate statistics they've heard about are accurate data for SPAM or phishing campaigns.
  • Their Inboxes Are Clogged: They're understandably sick of unwanted SPAM or phishing emails that bombard their inboxes.
  • ​They Don't Open SPAM Emails: They ignore unwanted SPAM or phishing emails.
The reason our Relationship Engine system gets incredibly high open rates is because: 
  • You Get Permission: You'll receive permission from your prospect to send these informative emails.
  • Zero Selling: The email copy is informational only in nature; no sales language, and no pressure.
  • Complete Transparency: Your prospect will know how often they'll receive your email content and how to unsubscribe should they find the material no longer valuable. 
  • ​Important Information:  You're educating your prospect on matters that are important to them and proactively answering their questions before they ask.

Trust Grows With Every Email...

The Screenshots Below Illustrate The Email Open Rates From Various Campaigns

The Psychology changes 
When They're Reaching Out To You 

The first time you meet them doesn't have to be the first time they've met you.

Fielding inbound leads from prospects who already know, like, and trust you is a vastly different conversation than 
a cold call where you're trying to establish rapport with a stranger in the first few minutes.

The Relationship Engine works with all the legitimate leads you prefer.
The first time you meet them doesn't have to be the first time they've met you.

Fielding inbound leads from prospects who already know, like, and trust you is a vastly different conversation than a cold call where you're trying to establish rapport with a stranger in the first few minutes.


The Relationship Engine works with all the legitimate leads you prefer.

Facebook Leads?

Keep them.

Direct Mail Leads?

Keep them.

Live Transfer Leads?

Keep transferring.

Live Seminar Leads?

Keep doing live seminars.


We install the Relationship Engine behind whatever lead source(s) are working for you.

FOr IUL Leads

Complex strategies shouldn't depend 
on a five-minute speed-to-lead window

An IUL prospect may be curious long before they understand how the product fits—or whether it fits at all. 

Instead of demanding an immediate appointment, the nurture sequence gives them useful education 
from the agent they would eventually meet; YOU. 

Your competitors are increasingly emphasizing video, automated nurture funnels, and multi-channel conversion, but they're all using AI which churns out the same old, sterile, boring, cookie-cutter corporate content.
An IUL prospect may be curious long before they understand how the product fits—
or whether it fits at all. 

Instead of demanding an immediate appointment, the nurture sequence gives them useful education 
from the agent they would eventually meet; YOU. 

Your competitors are increasingly emphasizing video, automated nurture funnels, and multi-channel conversion, but they're all using AI which 
churns out the same old, sterile, boring, 
cookie-cutter corporate content.

Content that doesn't include YOU

Prospects have heard a lot of good & bad things about IULs.  

They're looking for someone to deliver the straight truth, without passion, without feeling "sold".

They looking for somebody to trust.

They're looking for you.

The Relationship Engine provides your prospects with you, consistently helping them.
Let trust grow quietly and automatically while you work your warm leads.

FOr annuity Leads

A major retirement decision shouldn't have to happen on your timetable

Many annuity agents are understandably skeptical of purchased annuity leads because 
many prospects won't purchase retirement security from a stranger.

Sometimes your prospect, or somebody they know had a bad experience purchasing the wrong annuity.

Instead of a mostly non-existent prospect relationship dimishing once that lead hits your follow-up folder, 
your prospect is forging and deepening a relationship with you, every passing week. 

Your prospects are scared of annuities because they've heard so many bad things...

They're starving for someone they can trust to do the right thing.

👇 You exist to serve your clients. 👇

Your prospect learns this inside of your Relationship Engine.

👇 You have passion for client's outcomes. 👇

Your prospect learns this inside of your Relationship Engine.

👇 You actually CARE that they truly understand the PROs and CONs of annuities. 👇

Your prospect learns this inside of your Relationship Engine.

There are amazing new products that can immediately increase their annuity balance and earning potential.

Your prospect learns this inside of your Relationship Engine, and then...
Many annuity agents are understandably skeptical of purchased annuity leads because many prospects
won't purchase retirement security from a stranger.

Sometimes your prospect, or somebody they know had a bad experience purchasing the wrong annuity.

Instead of a mostly non-existent prospect relationship dimishing once that lead hits your follow-up folder, 
your prospect is forging and deepening a relationship with you, every passing week. 

Your prospects are scared of annuities because 
they've heard so many bad things...

They're starving for someone they can trust 
to do the right thing.

👇 You exist to serve your clients. 👇

Your prospect learns this 
inside of your Relationship Engine.

👇 You have passion for client's outcomes. 👇

Your prospect learns this 
inside of your Relationship Engine.

👇 You actually CARE that they truly understand the PROs and CONs of annuities. 👇

Your prospect learns this 
inside of your Relationship Engine.

There are amazing new products that can immediately increase their annuity balance 
and earning potential.

Your prospect learns this 
inside of your Relationship Engine, and then...

They Book A Consultation

Your lead follow-up should compound your relationship, like your client's money does.

FOr IMO's

Our IMO PLUG & PLAY Infrastructure Improves Production From All Your Agencies

With PLUG & PLAY, the IMO creates the educational video content that all the agencies can use; we customize the branding of the Relationship Engine for each agency.

This approach makes access to the Relationship Engine affordable for your smallest agencies.

Your mediocre producers turn into mid-level producers.

Your mid-level producers turn into top producers.

Your top producers turn into rock star producers.

Your rock star producers ascend to the stratosphere.
With PLUG & PLAY, the IMO creates the educational video content that all the agencies can use; we customize the branding of the Relationship Engine 
for each agency.

This approach makes access to the Relationship Engine affordable for your smallest agencies.

Your mediocre producers turn into mid-level producers.

Your mid-level producers turn into top producers.

Your top producers turn into rock star producers.

Your rock star producers ascend to the stratosphere.

The Relationship Engine Is A Game Changer 
At The IMO Level, Too.

How much money are you leaving on the table as an IMO because of a follow-up problem?

How Much Revenue Is Really In your Follow-Up Folder?

We analyzed appointment conversions of over 31,000 leads, from five different lead sources during a six-year period.
We analyzed appointment conversions of over 
31,000 leads, from five different lead sources 
during a six-year period.
In this study, five different lead sources were fed into five different Relationship Engines over a six-year period. After 31,000+ leads in total, the Relationship Engines increased appointment conversions over 40%.

Your Old Leads Are Not Necessarily Dead

The Relationship Engine increased appointments from the same lead set, which increased closed business, 
which increased the revenue-per-lead for each of the agents. 

A whopping 9.7% of the additional appointment conversions happened more than 31 days after the lead entered 
the Relationship Engine. 
The Relationship Engine increased appointments 
from the same lead set, which increased closed business, which increased the revenue-per-lead
for each of the agents. 

A whopping 9.7% of the additional appointment conversions happened more than 31 days after 
the lead entered the Relationship Engine.

How Effective Is Your Current Follow-Up System?

How Effective Is Your Current 
Follow-Up System?

How exactly are you deepening the agent/prospect relationship in between follow-up calls?

The normal lead-follow-up marketing system requires you to gamble on the prospect moving right now 
to generate revenue on your purchased lead.

The Most Expensive Lead Is The Lead That Doesn't Generate Revenue.

The Relationship Engine proves that far too many prospects need more time to make a decision, and provides the necessary solution to forge and deepen the relationship between you and your prospect while you're working fresh leads.  
Your lead follow-up should compound like your client's money does.

Stop Buying Leads 
To Solve A Follow-Up Problem

let Your Face Do the Follow-Up

How much more could every lead be worth if your relationship with the prospect didn't end in between calls 
or when you stopped dialing?

The Relationship Engine Keeps:

Your expertise in front of your prospect.

Your guidance in front of your prospect.

Your face in front of your prospect...

until they've accumulated enough trust and familiarity to finally say: “I'm ready to talk.”

You Don't Need More Leads

You need more of the leads you already paid for to turn into appointments.

If your follow-up ends when the prospect stops answering, you're leaving money on the table, not because you have a lead-quality problem, because you have a relationship problem.

Do you Still Love...the old sales process?

What If Your Sales Process Looked Like This, Instead?

Fix the relationship problem.

Let's make your leads worth more.

disruptive technology

Life insurance products have largely been sold the same way for over 100 years; face-to-face.

Even the smallest, unincorporated townships have at least one life & annuity agent. 

This is because relationships are what sells insurance products. 
Life insurance products have largely been sold the same way for over 100 years; face-to-face.

Even the smallest, unincorporated townships 
have at least one life & annuity agent. 

This is because relationships are what sells 
insurance products. 

Our First Client Has The Same Two Family-Owned Offices, but now they market in 36 states

They are disrupting the markets of every agency and IMO in those 36 states without brick & mortar buildings.  

This is because they're effectively creating and deepening relationships with The Relationship Engine.
Fix the relationship problem.

Let's make your leads worth more.

FAQ's

What If My Leads Are Bad?
Maybe you do have terrible leads. However, if you've converted any of these leads, that proves they have some value. There are more conversions to be made by prospects who won't convert until there's a crisis, 
or who need to get to know you better before trusting you. ***NOTE*** Our system will NOT work with illegally obtained consumer lists or misleading lead sources; The Relationship Engine works 
because of complete transparency and honest consumer education.
Is The Relationship Engine Compliant With Insurance Regulations?
Of course, the buck always stops with you when it comes to compliance.  We are happy to report that over the last six years, we've successfully navigated a few compliance audits, specifically in the life insurance, retirement planning, and financial advisor spaces, so we're well-versed in what can and cannot be said. 
Who Owns The Relationship Engine After I Purchase It?
You own everything; the infrastructure, the leads, and the data.  We set it up for you, integrate it for you, and it operates automatically, so you don't need to know anything about digital marketing.  Once it's set up and operational, we stay close by for a few months to optimize the open rates in your funnel.
Will The Relationship Engine Work With The CRM Required By My IMO?
Yes, we are happy to integrate our system with your preferred CRM.  What's important to know is that many insurance industry specific CRM platforms were NOT designed for the kind of funnel marketing we create.  In this case, we incorporate a second CRM that specifically handles the funnel marketing, and we integrate that 
with your preferred CRM so you don't need to change anything you're currently doing. 
Yes, we are happy to integrate our system with your preferred CRM.  What's important to know is that many insurance industry specific CRM platforms were NOT designed for the kind of funnel marketing we create.  
In this case, we incorporate a second CRM that specifically handles the funnel marketing, and we integrate that with your preferred CRM so you don't
need to change anything you're currently doing. 
Who Handles The Software Integration?
Who Handles The 
Software Integration?
We take care of everything. We're happy to integrate our system with your preferred CRM, scheduling software, calendar software, sales software, etc. If your CRM software has the necessary chassis to effectively execute 
the funnel marketing, we're happy to build it on your CRM platform. 
We take care of everything. We're happy to integrate our system with your preferred CRM, scheduling software, calendar software, sales software, etc. 
If your CRM software has the necessary chassis to effectively execute the funnel marketing, we're
happy to build it on your CRM platform.
Does The Relationship Engine Eliminate Cold-Calling?
The Relationship Engine can absolutely eliminate cold-calling (a few of our clients haven't made a cold call in years), however, it depends on your lead source and marketing infrastructure behind how those leads are obtained. For instance, if you're purchasing third-party leads, even if they're exclusive, you're probably going to want to call while simultaneously implementing the Relationship Engine.  If you're generating your leads via Facebook Ads, and those ads feature you, or if you generate leads from a webinar that features you, the Relationship Engine will likely eliminate the need for cold-calling.
The Relationship Engine can absolutely eliminate cold-calling (a few of our clients haven't made a cold call in years), however, it depends on your lead source and marketing infrastructure behind how those leads are obtained. For instance, if you're purchasing third-party leads, even if they're exclusive, you're probably going 
to want to call while simultaneously implementing the Relationship Engine.  If you're generating your leads 
via Facebook Ads, and those ads feature you, or
if you generate leads from a webinar that 
features you, the Relationship Engine will
likely eliminate the need for cold-calling.
Will The Relationship Engine Work With My Existing Follow-Up Folder?
The Relationship Engine can work with your existing follow-up folder with varying degrees of success depending on 
how old those leads are.  Remember, The Relationship Engine is based on permission from your prospect, 
so the older the lead, the more distant your relationship is with that prospect, the less likely the Relationship 
Engine will be effective.  However, your more recent leads are more likely to remember you, 
so they're more likely to give that permission and consume your content.
The Relationship Engine can work with your existing follow-up folder with varying degrees of success depending on how old those leads are. Remember,
The Relationship Engine is based on permission from your prospect, so, the older the lead, the more distant
your relationship is with that prospect, the less likely the Relationship Engine will be effective.  However,
your more recent leads are more likely to remember you, so, they're more likely to give that permission
 and consume your content.
Will The Relationship Engine Work With My Existing Clients?
Yes! In fact, we strongly encourage our new clients to place their clientele into their new Relationship Engine.  Typically, there is "low-hanging fruit" in those lists.  If you've experienced any challenges or friction getting certain clients to review their retirement and estate plans, your new Relationship Engine can be a fantastic way to educate them on the concerns you have with their plan, and what adjustments need to happen to protect their nest egg.
How Long Does It Take To Set Up My Relationship Engine?
After we schedule the video shoot days, we typically launch your Relationship Engine in about a month. The only thing that could delay that schedule would be access problems to your website, domain, or email platform. 
After we schedule the video shoot days, we typically launch your Relationship Engine in about a month. 
The only thing that could delay that schedule 
would be access problems to your website, 
domain, or email platform. 
Do I Have To Be On Camera?
If you're the agent, yes, you should be the one on camera. This is all about building a relationship and trust between the agent and the prospect.  It's you they want to hear from. It's you they want to learn from. Remember, you're not selling insurance, you're selling YOU.  The Relationship Engine presents you as a thought leader in your respective space, 
with your prospect's best interests in mind. The more they see you, the more they get familiar with you.
What If I'm Terrible Or Afraid Of Being On Camera?
We haven't lost a man yet! Seriously, don't worry about that, we've worked with all different kinds of agents.  Some of 
them were generally uncomfortable on camera! It's our job to "shoot you right" and make you look like a boss. 
We have several techniques that allow us to make you look like the rockstar that you are. For instance, 
a two-camera shoot allows us to eliminate any filler words like "um's", "ya-know's", "like's", etc.,
so you end up looking and sounding smooth and smart like the thought leader you are. 

It's Not About Perfection. 

You're not supposed to look and sound like a mainstream news anchor or famous actor...if you did, 
that would be intimidating and a turnoff for your prospect.  The more real you look and sound, 
which means that you're not perfect in front of a camera, the more trust you'll create with your prospect.
We haven't lost a man yet! Seriously, don't worry about that, we've worked with all different kinds of agents.  Some of them were generally uncomfortable on camera!
It's our job to "shoot you right" and make you look like a boss.  We have several techniques that allow us to
make you look like the rockstar that you are. For instance, a two-camera shoot allows us to eliminate 
any filler words like "um's", "ya-know's", "like's", etc.,
so you end up looking and sounding smooth 
and smart like the thought leader you are. 

It's Not About Perfection. 

You're not supposed to look and sound like a mainstream news anchor or famous actor...if you did, 
that would be intimidating and a turnoff for your prospect.  The more real you look and sound, 
which means that you're not perfect in front of a camera, the more trust you'll create with your prospect.
What Does The Relationship Engine Cost?
The Relationship Engine is a one-time marketing infrastructure investment.  It's more affordable than you think. 
We're also happy to finance it for you if that makes it easier.  After your funnel open rates have been optimized, 
there are no maintenance fees for us to run it.  Aside from a few necessary, timely pieces of "value bomb" content, 
most of your funnel will be evergreen, meaning that content will last forever.
The Relationship Engine is a one-time marketing infrastructure investment.  It's more affordable than you think. We're also happy to finance it for you if that
makes it easier.  After your funnel open rates have
been optimized, there are no maintenance fees
for us to run it.  Aside from a few necessary, timely pieces of "value bomb" content, most of your funnel
will be evergreen, meaning that content will last forever.

Testimonials

"We came to Daredevil Production to assist our agents with getting and achieving 'RockStar' status with their digital marketing. Deeper analytics and creative storyboarding has helped our agents become a category of 1!" 
- Rasberry Producer Group 

"We came to Daredevil Production to assist our agents with getting and achieving 'RockStar' status with their digital marketing. Deeper analytics and creative storyboarding has helped our agents 
become a category of 1!" 

- Rasberry Producer Group 

"I couldn’t be more pleased to tell you that our experiment with Daredevil has been a complete and total success. In fact, each month, our numbers continue to improve. What’s more is that our marketing costs are now HALF of what they were, using the traditional print marketing model. If you’re looking to make the jump to digital marketing, I know that it can be intimidating; I’ve been there, but trust me, you can trust Daredevil." 
- Stidham Financial Services
"I couldn’t be more pleased to tell you that our experiment with Daredevil has been a complete and total success. In fact, each month, our numbers continue to improve. What’s more is that our marketing costs are now HALF of what they were, using the traditional print marketing model. If you’re looking to make the jump to digital marketing, I know that it 
can be intimidating; I’ve been there, but trust me, 
you can trust Daredevil." 

- Stidham Financial Services
"S.E.A. was looking for someone that could deliver for us through digital platforms. We needed to grab attention and get our story not just out there, but noticed. As a non-profit serving the small business sector whose voice gets lost in a sea of online clutter – John helped our voice be heard. He cares, is responsive and does more than he says he will. That is refreshing." 
- Seasonal Employment Alliance
"S.E.A. was looking for someone that could deliver for us through digital platforms. We needed to grab attention and get our story not just out there, but noticed. As a non-profit serving the small business sector whose voice gets lost in a sea of online clutter – John helped our voice be heard. He cares, is responsive and does more than he says he will. That is refreshing." 

- Seasonal Employment Alliance

What Happens On A Strategy Call?

On the strategy call, bring us 90 days of lead numbers. We'll model you're existing lead economics together to see if a Relationship Engine would make sense for your business before discussing whether we should build anything. 
On the strategy call, bring us 90 days of lead numbers. We'll model you're existing lead economics together to see if a Relationship Engine would make sense for 
your business before discussing whether 
we should build anything. 

Leads don’t always convert fast 
Let this system grow them for you.

Our system does not make bad data good. It gives a legitimate prospect who simply wasn't ready another way to keep hearing from you without demanding another hour of your day.

Your leads aren't getting Younger

The lead batch you bought last month is getting older as you continue to read this.  

The question isn't whether you're going to buy more leads.

The question isn't whether you need to buy better leads. 

It's whether the last batch you purchased gets another chance to produce revenue.
The lead batch you bought last month is getting older as you continue to read this.  

The question isn't whether you're going to 
buy more leads.

The question isn't whether you need to 
buy better leads. 

It's whether the last batch you purchased 
gets another chance to produce revenue.

STOP Giving Up On Your Leads

The old way of approaching your lead cost and lead efficacy, is asking "How much did the lead cost?" 

The better question is, "How much revenue did the lead produce before I gave up on it?"

It's Time To Maximize Revenue From Your Leads

It's Time To Maximize Revenue 
From Your Leads

Treasure Trove


Let your aged leads mature like an annuity—                    until they convert.

Step-by-step nurture that builds client confidence over time.

Keep estate and annuity leads engaged until they’re ready to talk.

Build a relationship with your prospects, not just reminders.

Stay present in your leads’ inbox while they plan their future.

Leads don’t always convert fast. Let this system grow them for you.


You know how a lot of business owners these days are finding it difficult to stick out & acquire new customers 
because the market changed to digital, which is frustrating them because they’re experiencing challenges adapting from what used to work 
to success on the new digital platforms? 

We help people set up their own digital marketing systems so they can return to a feeling of control, taking care of business with a predictable cash flow, growth
if they want it, focusing on what they do best, instead of losing business to competitors who've 
already adapted to digital. 

Stop Buying Leads To Solve A Follow-Up Problem

Keep the leads you already buy. Our job is to make more of them worth something.

Most insurance lead systems force you into a race: the lead comes in, and whoever calls fastest wins. We built a system where you don't have to win that race.

Learn About Our conversion layer that continues developing relationships 
with every unready prospect for a year 

It's a relationship System

Let Your Face Do the Follow-Up. Your prospects can watch you explain the issues they care about on their own time while you're meeting clients, writing business or sleeping. Instead of another anonymous text or phone call, they repeatedly see the person they may eventually trust with their retirement decisions. 

You already know that your odds of closing business significantly increase when you get face-to-face with your prospect.  Learn how our Lead Nurture System is a Relationship System that builds "know, like, and trust" by putting you face-to-face with every prospect, gently educating & helping them on their time, in the  comfort of their home. Your prospects are spending time with you, getting to know you, learning from you, while you're busy working, playing, or sleeping.

Put everyone who attended but didn't book into an actual relationship process instead of a follow-up file.

Most leads require chasing the prospect, with or without their permission. Our system automates familiarity, consistently positioning you as a thought leader in the prospect's mind because you're helping them and educating them with every video they watch. You already paid to create the opportunity. Our Lead Nurture System gives every lead a year-long path back to your calendar, no matter where it came from.

You've already paid to acquire them. Why throw them away because they weren't ready Tuesday afternoon when you called? See how a year-long relationship system can keep your name, face and expertise in front of those prospects until their timing changes—without changing your lead source.”

Let Your Face Do the Follow-Up. Your prospects can watch you explain the issues they care about on their own time while you're meeting clients, writing business or sleeping. Instead of another anonymous text sequence or scheduled phone call, they repeatedly see the person they may eventually trust with their retirement decisions. 

”Put everyone who attended but didn't book into an actual relationship process instead of a follow-up file.

The most expensive lead isn't the one that cost you $30, $50 or $100. It's the one you paid for, qualified, almost converted—and then abandoned because the prospect wasn't ready on your schedule

Most leads require chasing the prospect, with or without their permission. Our system automates familiarity, consistently positioning you as a thought leader in the prospect's mind. You already paid to create the opportunity. Our Lead Nurture System gives every lead a year-long path back to your calendar, no matter where it came from.

You've already paid to acquire them. Why throw them away because they weren't ready Tuesday afternoon when you called? See how a year-long nurture system can keep your name, face and expertise in front of those prospects until their timing changes—without changing your lead source.”

They're Not Buying Insurance. They're Buying YOU!

You know how a lot of business owners these days are finding it difficult to stick out & acquire new customers 
because the market changed to digital, which is frustrating them because they’re experiencing challenges 
adapting from what used to work to success on the new digital platforms?

We help people set up their own digital marketing systems so they can return to a feeling of control, 
taking care of business with a predictable cash flow, growth if they want it, focusing on what they do best, 
instead of losing business to competitors who’ve already adapted to digital. 
You know how a lot of business owners these days are finding it difficult to stick out & acquire new customers 
because the market changed to digital, which is frustrating them because they’re experiencing challenges adapting from what used to work 
to success on the new digital platforms? 

We help people set up their own digital marketing systems so they can return to a feeling of control, taking care of business with a predictable cash flow, growth
if they want it, focusing on what they do best, instead of losing business to competitors who've 
already adapted to digital. 

Daredevil Relationship Engine

Stop Paying To Replace Leads You Haven't Finished Monetizing

The Daredevil Lead Nurture System is a revolutionary, automated email sales funnel system that increases appointments by as much as 34% without the agent changing their lead sources and prospecting strategies.  

Prospects Feel In Control

We've created a consent-based, value-driven marketing architecture that is triggered by lead creation. 
The system delivers informational video content and copy through a sequence of automated emails that reward the prospect for their time. Prospects are learning with every email so, the material is anticipated and welcomed, resulting in open rates averaging 40-70%

As the messaging continues to be consumed, a relationship between the agent and the prospect is forged, establishing familiarity and growing trust leading to the prospect scheduling the appointment with the agent. 
We've created a consent-based, value-driven marketing
architecture that is triggered by lead creation. The system
delivers informational video content and copy through a
sequence of automated emails that reward the prospect
 for their time. Prospects are learning with every email so, 
the material is anticipated and welcomed, resulting in
open rates averaging 40-70%

As the messaging continues to be consumed, a relationship between the agent and the prospect is forged, establishing familiarity and growing trust leading to the prospect scheduling the appointment with the agent. 
Many "dead leads" are lucrative clients that require more time to convert.  The chart below shows our appointment conversion data over a three-year span. 20.4% of the conversions happen in the first month after the lead entered into the funnel. Almost half, or 14% of the 34% increase in appointments occurs after 31 days
of nurturing inside the funnel.
The Lead/Follow-Up system that has successfully driven the life & annuity business for over a century is dependent on the trifecta of advertising 101; reaching the right person, with the right message, at the right time, by constantly interrupting the prospect with cold-calling or warm lead calling tactics. 

We call this trifecta a "top-of-funnel" sale and it historically accounts for almost 100% of appointments and subsequent revenue generated by insurance agents nationwide...until now.  

Agent appointments and sales will steadily increase, compounding over time, once the leads begin to be nurtured by the Relationship Engine. This results in significantly increased revenue-per-lead as the funnel matures. 

You can learn a bit more about our disruptive Lead Nurture System in the short video below.
The lead follow-up system that has successfully driven the life & annuity business for over a century is dependent on the trifecta of advertising 101; reaching the right person, with the right message, at the right time, by constantly interrupting the prospect with cold-calling or warm lead calling tactics. 

We call this trifecta a "top-of-funnel" sale and it historically accounts for 100% of appointments and subsequent revenue generated by insurance agents nationwide...

until now.  

Agent appointments and sales will steadily increase, in addition to the top of funnel sales, once the leads begin to be nurtured by the funnel. This results in significantly increased revenue-per-lead as the funnel matures. 

You can learn a bit more about our disruptive 
Lead Nurture System in the short video below.

The Most expensive lead is the one that doesn't generate revenue!

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